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How to keep Antibes lifeboat afloat

Bluewater has been supporting the SNSM - Antibes Lifeboat for the past three years, by organising various events to generate both awareness and funds as without help from all of us, this vital part of our yachting community would not survive.
We asked Jon Usher - the Honorary Secretary to let us know what they need to keep Antibes lifeboat afloat:

Yes, lifeboats are designed to be unsinkable, but keeping them afloat financially is quite a challenge. The present lifeboat in Antibes, the fifth to be stationed here, is the largest on the coast and has an operational range of 250 miles. It is equipped for search and rescue, medical evacuation, firefighting and towing. The all-volunteer crew is unpaid, but fuel, maintenance, training and replacement costs add up to a whacking 80,000€ a year. Contrary to what the man in the street thinks, most of this money is raised by private and business donors. And, we could always do with more...

This is where partnerships come in useful, because we can't do it all alone. Bluewater Yachting, for instance, has an unrivalled network of contacts in the charter and crewing sectors, reaching out to a community which is traditionally generous when it comes to giving to a good cause. Canvassing support and organising fundraising for charity is hard graft, especially on top of a busy day's work. Bluewater staff, in addition to being generous with their own individual donations and pointing potential crew our way, have been tireless in raising money for the service, organising carol concerts, raffles and fun events. They have also used their maritime safety training skills for a joint publicity exercise with the lifeboat, in full view of the crowds on the ramparts of Antibes.

It's not just a question of money. Our crew feel motivated by the moral support they get from seeing people spontaneously giving their time and effort to help us, year in and year out. In the case of Bluewater, the phrase 'friends of Antibes lifeboat' is more than just an expression, it is a reality.

About the author

Sales & Marketing Manager
I have been absolutely enchanted by marketing and business strategy from a very young age and have seized every opportunity to explore and develop my skills. While completing an international business degree that lead me from my beautiful homelands through Martinique, Paris and Antibes, I happened upon the exciting world of yachting and embarked on several seasonal positions onboard. After graduation, I was drawn back to the industry and worked onboard until launching a luxury concierge/event management company in Cannes, 4happiness.